Published in Economic Affairs (Islamabad) / July 2014
“….one Terracotta powder is sold somewhere in the world every 20 seconds” – GUERLAIN (Twitter)
Their makeup and skincare range is now available at Debenhams at Dolmen Mall, Clifton – the signature fragrances will be carried by Scentsation Flagship stores across Pakistan. The event was managed by Tehmina Khalid (Take II) and her team and hosted by model / actress / DJ Hira Tareen sporting a Shehla Chatoor outfit. There were makeup presentations by Nabila & co., models in striking gold capes, and a fashion show in a mall thronged by curiosity seekers which made navigation challenging.
Guerlain has been brought to the market by Mohsin Feroze C.E.O MULTITECH. The Parisian brand also offers the legendary ‘Shalimar’ (1925) - ‘the first oriental fragrance in history,’ reportedly inspired by the tale of Emperor Shah Jahan, & Mumtaz Mahal, and ‘Jicky’ (1889) - its first and oldest modern perfume ‘…that does not imitate a scent found in nature.’ Another called ‘Guerlain Vol de Nuit’ (1933) owes its name to the novel ‘Vol de Nuit’ (Night Flight) by French aviator, author, aristocrat - Antoine de Saint-Exupér.
The brand pays tribute to the old masters, and sculpts its Magnifique design around the needs of the modern world.
PR: Take II Client Management/PR & Media Consultants