Skip to main content

Karachi Diaries: The House of GUERLAIN

Published in Economic Affairs (Islamabad) / July 2014

“….one Terracotta powder is sold somewhere in the world every 20 seconds” – GUERLAIN (Twitter)

On the last weekend of June, Karachi was invited to discover the world of French Luxury Fragrance & Beauty. GUERLAIN (1828) is a French Perfume House ranked among the oldest in the world, and has reportedly created over 300 fragrances. Its founder would go on to become His Majesty's Official Perfumer after developing a fragrance for French Emperor Napoleon III and his wife Empress Eugénie. Guerlain (pronounced Ger-lah) is also credited with inventing ‘Rouge Automatique’ (1884) - the first modern lipstick which would be re-released in 2011.

Their makeup and skincare range is now available at Debenhams at Dolmen Mall, Clifton – the signature fragrances will be carried by Scentsation Flagship stores across Pakistan. The event was managed by Tehmina Khalid (Take II) and her team and hosted by model / actress / DJ Hira Tareen sporting a Shehla Chatoor outfit. There were makeup presentations by Nabila & co., models in striking gold capes, and a fashion show in a mall thronged by curiosity seekers which made navigation challenging.

Film, social media and fashion royalty that graced the red carpet, included Maheen, Moammer Rana, Khalid Anam, Angie Marshall, Tapu Javeri, and Khurshaid Haider. The blogger community seen tweeting, instragaming and later reproducing press releases sans quotation marks, is now a permanent fixture.

Guerlain has been brought to the market by Mohsin Feroze C.E.O MULTITECH. The Parisian brand also offers the legendary ‘Shalimar’ (1925) - ‘the first oriental fragrance in history,’ reportedly inspired by the tale of Emperor Shah Jahan, & Mumtaz Mahal, and ‘Jicky’ (1889) - its first and oldest modern perfume ‘…that does not imitate a scent found in nature.’ Another called ‘Guerlain Vol de Nuit’ (1933) owes its name to the novel ‘Vol de Nuit’ (Night Flight) by French aviator, author, aristocrat - Antoine de Saint-Exupér.

The brand pays tribute to the old masters, and sculpts its Magnifique design around the needs of the modern world.

PR: Take II Client Management/PR & Media Consultants


Popular posts from this blog

FILM REVIEW: West Bank Story a live-action short film (2007)

Published in The POST May 17, 2007

Directed by:Ari Sandel
Written by: Kim Ray and Ari Sandel
Duration: 21 Minutes
(An official selection of the 2005 Sundance Film Festival)

The Middle East is better known for staging violent uprisings, certainly not for inspiring comedic masterpieces.

Since 1967, the West bank has spawned a surge in Arab hostility, frequent visits to the Middle East by Condoleezza Rice and lately, a small little inspirational musical comedy about competing falafel stands, directed, co-written and produced by Ari Sandel (part Israeli, part American Californian native). Since there is no easy way to represent both sides fairly, the very notion of West Bank Story is greeted with a justifiable mix of scepticism, wariness and resentment at first. No doubt, it is a precarious balancing act that mandates such a film to be witty without being offensive, show compassion without discrimination and entertain without losing substance. So does West Bank Story deliver?

West Bank Story

BOOK REVIEW: Pakistan: Beyond The ‘Crisis State’ / Author: Maleeha Lodhi

Thanks to Liberty Books for the review copy

Published in Daily Times / Saturday, June 18, 2011

Reviewed by Afrah Jamal

Published under the title: 17 Reasons to Hope

“History will be what we make it. If we go on as we are, history will have its revenge and retribution”— from the movie, ‘Good Night, & Good Luck’

A region known for most “terrorist sightings”, a place feared for harbouring medieval mindsets next to progressive thinkers and a nation shunned for having an affinity for nuclear toys. By turns a cautionary tale, an indispensable ally and an international pariah, Pakistan does not fit into any mould — for long. But its name crops up whenever things go awry.

Pakistan: Beyond the ‘Crisis State’ is a compilation of articles put together by Maleeha Lodhi that countermands the grim prognosis. When Ms Lodhi, who has served as Pakistan’s ambassador to the US and UK, acknowledges that “resilience has been part of Pakistan’s story from its inception, obscured by the single issue lens…

OP-ED: Stargazing at the Awards

Published in Daily Times / 11 Apr 2014

So which one of them is Pakistani?
Some of us were having a hard time putting a name to the music.
All of them,’ said the person sitting next to us, a little reproachfully.
The musical performances? oh that, none of them, he said cheerfully.
He did not seem shocked.

We had gathered that day to witness the 2nd Servis HUM Awards, celebrate the showbiz industry with its requisite fashion parades and indulge in some star gazing at the EXPO Centre, Karachi.

The show had been designed to honour the best of Pakistani music, fashion, film, and of course television. Guests glided across the hall in awe of the décor (flawless) and set pieces (stunning) while keeping an eagle eye on the red carpet for a Fawad Khan or Hamza Ali Abbasi sighting (rare).

Timely adverts running on OSN ensured that a regional audience awaited the telecast with bated breath along-side the rest of HUM fans. The ceremony was not LIVE but Twitter would be abuzz with activity e…

BOOK REVIEW: The Last Sunset — The Rise & Fall of the Lahore Durbar Author: Amarinder Singh

Thanks to Liberty Books for the review copy

Published in Daily Times under the heading: Lahore Durbar in free fall

Reviewed by Afrah Jamal

After the Mughals exited, but before the British arrived, the Lahore Durbar was presided over by Maharaja Ranjit Singh Bahadur, affectionately known as the ‘Lion of Lahore’, who makes a brief appearance in Amarinder Singh’s narrative, but leaves a lasting impression on his history.

Ranjit Singh, who has been described in the book as a great man and an outstanding military commander, was a mass of contradictions. For instance, he was against the death penalty but not averse to robbing widows, believed treaties were meant to be broken but treated the vanquished with kindness, and thought nothing of inviting guests only to divest them of their most prized possession — like the Kohinoor diamond. He may have spent the better part of the day leading military campaigns, yet he did not always harbour territorial designs and is said to have waged a war on hi…

BOOK REVIEW: How It Happened

Published in Daily Times / Sat 9 Feb 2013

Reviewed by: Afrah Jamal
Author: Shazaf Fatima Haider

Thanks to Liberty Books for the (temp) review copy

Gwendolen: I am engaged to Mr. Worthing, mamma.

Lady Bracknell: Pardon me, you are not engaged to anyone. When you do become engaged to someone, I, or your father, should his health permit him, will inform you of the fact. An engagement should come on a young girl as a surprise, pleasant or unpleasant, as the case may be. It is hardly a matter that she could be allowed to arrange for herself . . .”
The Importance of being Earnest (Oscar Wilde)

Characters chasing ‘happily ever after’s’ are often pulled aside by enterprising elders who try to flag all but the most traditional road to the altar. A fiendishly funny narrative pounces on the retreating figure of Cupid and explores his cultural relevance in the sport they call match-making.

The saga of the Bandian clan comes with a perpetually scandalized, formidable old lady fiercely protective…

STYLE: A ‘Haute’ Ticket Item

Published in Daily Times Pakistan (Entertainment Section) / 26 Oct 2013

Your talent will get you far, but your passion will get you further” – Tabassaum

Bath island - turns out, not really an island; it is a place where one can find, among other things Tabassum Mughal’s outlet and her shiny new salon. Her signature piece was featured in Bridal Couture 2013 (BCW) earlier this year. Her collection was later seen on London’s runway. And a bewitched crowd now circles her new line for Eid, drawn by a certainty that behind the closed doors lay the proverbial ‘one’.

They are not wrong. As she unveils a new vision of silk & satin to the world, there will be a constant embedded in that impeccable fashion statement. She has achieved a wonderful hybrid harvested from the rich heritage and decadent flavors that define our poorly misunderstood region.

The person in-charge of these creative coups can be seen flitting in and out of the situation room – otherwise known as the exhibit…

BOOK REVIEW: Escape from Oblivion / Author: Ikram Sehgal

Thanks to the lovely Nefer & Haya for the launch Invite

Published in Daily Times / Jul 21, 2012
Under the title: So You Think You Can Escape?
Reviewed by: Afrah Jamal

'In this game there are no second chances. You either win or you die.’

The man who penned these words 41 years ago was busy planning his escape from an Indian POW camp that was not really supposed to exist. Today, as a defence analyst who owns a successful business empire, he sits amiably on a stage flanked by officers from his old command, some well-known personalities from the media, and at least one fiery cricketer-turned-politician who aspires for the premiership. (See Pix Here)

The extraordinary tale of a Pakistani army captain adrift in enemy territory who went knocking at the US Consulate gate and the American Marine Sergeant on duty who saved the day (part of it anyway) appeared in print a few years ago. That, however, was not the end of the captain’s ordeal. What happened in the interval before Sgt Frank A…