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Showing posts from May, 2014

KARACHI DIARIES: MASTERCHEF Comes to Pakistan

Published in Economic Affairs / May 2014 P-20

Last year ‘MasterChef Australia’ S04 contestant came to town. Amina Elshafei, described as an ‘unassuming young lady from Sydney’, had been brought in by the Australian High Commissioner’s office and spread the joy of fusion cooking as part of her good-will mission. Around the same time unconfirmed rumors that MasterChef was headed to Pakistan were floating around. By April 2014, the rumors had officially been laid to rest.


‘MasterChef Pakistan’ is set to go on air by 3rd May 2014. The press conference in AVARI (Karachi) threw together an elegant presentation topped off by a divine hi-tea. The MasterChef franchise is already a household favorite, and makes everyone a judge of culinary prowess, and the lead authority on cuisine. Sidra Iqbal, the host for the evening, had also noted this amusing trend, listing Pakistani food as the ultimate source of drama.


His Excellency, the Australian High Commissioner to Pakistan, Peter Heyworth while …