MAGAZINE REVIEW: Introducing ‘Aye Karachi’ - Karachi’s first quarterly bilingual city guide and features magazine

Published in Daily Times / Saturday, April 09, 2011 By Afrah Jamal T2F may be a popular hunt but it was not easy to find; not without a GPS enabled phone, a knowledgeable Karachiwala or both to lead the way, which is ironic, since that day, it was to be the venue for the launch of a “city guide and features magazine”. ‘Aye Karachi,’ a brainchild of Rumana Husain, has been five years in the making. ‘Aye’ is not a nautical term (as in ‘Aye Aye Capn’) but an Urdu word formed by combining the letter Alif with a Yay (‘O’ in English); this means that the region’s first quarterly, bilingual city guide and features magazine has nothing to do with pirates and everything to do with Karachi. Described as a quarterly portrait of the city, ‘Aye Karachi’ is more than a city guide – and serves to fill a void that few realised even existed. This need was first identified by Rumana when she noticed that while major cities of the world boasted of their own magazines, the commercial hub of Pakis...