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BOOK REVIEW: Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs

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Published in Daily Times / Aug 07, 2010 Reviewed by: Afrah Jamal Author: Muhammad Yunus with Karl Weber In the early 1970s when an academician from a third world country came across the victims of a moneylender, he did what good Samaritans usually do in such circumstances: he took charge, paid off their small loan, securing a temporary release. Then the academician did something many probably would not have done. He decided to put the affected community members (residing in rural Bangladesh) in charge and sought a permanent end to their financial woes. Since the only government-sanctioned weapon needed to combat this menace (banks) flatly refused to help (and the good Samaritan was neither a millionaire nor a magician), he decided to forge one on his own. That a paltry sum of $ 27 could make such a difference in 42 lives caught in the moneylenders’ net led to the development of an intriguing concept, one that advocated that extending a financial lifeline to those deemed to be...